<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://substack.mark-carroll.com/p/how-to-tell-whether-a-market-has-demand-or-merely-attention-glamour-tax-diagnostic-buyer-evidence-market-validation</loc><news:news><news:publication><news:name>Empathy Engine</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-08-03T12:04:06+00:00</news:publication_date><news:title>How to Tell Whether a Market Has Demand or Merely Attention</news:title></news:news></url></urlset>